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Webinar: Can Consumers Trust Retailers’ Email? Findings from OTA’s Email Marketing & Unsubscribe Audit Thumbnail
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Building Trust 13 December 2018

Webinar: Can Consumers Trust Retailers’ Email? Findings from OTA’s Email Marketing & Unsubscribe Audit

Megan Kruse
By Megan KruseBusiness Director, Online Trust Alliance
Next Tuesday, 18 December, at 2PM ET (1900 UTC), we’ll be holding a webinar to discuss the results of the Online Trust Alliance’s 5th annual Email Marketing & Unsubscribe Audit.
Two Internet Society organization members from Yes Marketing and Endurance/Constant Contact will co-present with the Internet Society’s Jeff Wilbur, and it should be an interesting discussion that touches on various aspects of email authentication and best practices, online trust, and consumer confidence.
Please register at https://isoc.zoom.us/webinar/register/WN_KQ5DzjOeTEGBF0kjNaff7A. It will be recorded if you can’t make it on Tuesday.
The fifth annual Email Marketing & Unsubscribe Audit analyzed the email marketing practices of 200 of North America’s top online retailers and offered advice on providing choice and control to their consumers as well as technical best practices for retailers and marketers to follow. You can read more about it in Kenneth Olmstead’s recap blog post or view the infographic with key findings.
As always, you can follow along with us on TwitterFacebook, or LinkedIn. We also have a Facebook event for this webinar at https://www.facebook.com/events/1741572979278130/.
I hope you’ll register and join us on Tuesday, and invite you to share this with anyone you think may be interested.
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Disclaimer: Viewpoints expressed in this post are those of the author and may or may not reflect official Internet Society positions.

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