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Building Trust 1 January 2017

A Vision for Trusted Email

Since the introduction of email over 45 years ago, email has become ubiquitous for individuals, businesses and governments worldwide. The total number of worldwide email accounts is expected to exceed 4.9 billion by the end of 2017. Highly scalable and resilient, email offers significant value which the economy and society increasingly rely on. For businesses, email marketing is an affordable and effective way to reach customers, maintain loyalty, inspire purchases and establish positive consumer brand perception. Unfortunately, these same attributes have been exploited by cybercriminals and deceptive businesses as the “tactic of choice.”

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