2018 Email Marketing & Unsubscribe Audit
Rebuilding Trust
28 November 2018
2018 Email Marketing & Unsubscribe Audit
The 2018 Email Marketing & Unsubscribe Audit found that the vast majority of audited online retailers have embraced unsubscribe...
Best Practices: Email Unsubscribe
Rebuilding Trust
28 November 2018
Best Practices: Email Unsubscribe
Email is a vibrant channel for marketers to connect with consumers on many fronts, providing an important value exchange...
2017 Email Marketing & Unsubscribe Audit
Building Trust
6 December 2017
2017 Email Marketing & Unsubscribe Audit
The 2017 Audit found that the vast majority of audited online retailers have embraced unsubscribe best practices, going beyond...
OTA Audits Email Trustworthiness of 200 Largest Online Retailers Leading into Holiday Shopping Season
Building Trust
6 December 2017
OTA Audits Email Trustworthiness of 200 Largest Online Retailers Leading into Holiday Shopping Season
Majority honor unsubscribe requests and help prevent email impersonation, but retailers are making it harder to easily opt-out Dec....
OTA Research Shows Increasing Government Agency Adoption of Practices to Help Curb Email and Website Fraud or Abuse
Building Trust
9 November 2017
OTA Research Shows Increasing Government Agency Adoption of Practices to Help Curb Email and Website Fraud or Abuse
Reston, VA – The Online Trust Alliance (OTA), an Internet Society initiative, today released analysis that shows top government...
Transport Layer Security (TLS) for Email
Building Trust
2 October 2017
Transport Layer Security (TLS) for Email
Email is effectively a plaintext communication sent from email clients to receiving email servers or from one server to...
Best Practices: Email Authentication – SPF, DKIM, and DMARC
Building Trust
2 October 2017
Best Practices: Email Authentication – SPF, DKIM, and DMARC
Email security, authentication, and related best practices are the foundation of the Internet Society’s Online Trust Alliance work to...
DMARC
Building Trust
2 October 2017
DMARC
What is DMARC? Domain-based Message Authentication, Reporting & Conformance (DMARC) reduces the threat of deceptive emails. DMARC creates a...
Email Integrity Audit
Building Trust
2 October 2017
Email Integrity Audit
Email security, authentication, and related best practices are the foundation of the Internet Society’s Online Trust Alliance work to...
Email Security Committee
Building Trust
1 October 2017
Email Security Committee
The committee works to promote adoption of email security, sending and authentication best practices for all classes of email...
2014 Email Integrity Audit Charts and Tables
Building Trust
1 October 2017
2014 Email Integrity Audit Charts and Tables
This page shows the Charts and Tables created from the 2014 Email Integrity Audit data. Charts are rounded to remove decimals...
Online Trust Alliance Responds to FTC Feedback Request with Suggested CAN-SPAM Act Modifications
Building Trust
30 August 2017
Online Trust Alliance Responds to FTC Feedback Request with Suggested CAN-SPAM Act Modifications
Reston, VA – The Online Trust Alliance (OTA), an Internet Society (ISOC) initiative with the mission to enhance...