Email

Retailers Make Big Strides In Offering Clear Unsubscribe Links

The Good Guys: Retailers Improve Their Email Unsubscribe Practices, Study Finds

2018 Email Marketing & Unsubscribe Audit

The 2018 Email Marketing & Unsubscribe Audit found that the vast majority of audited online retailers have embraced unsubscribe...

Best Practices: Email Unsubscribe

Email is a vibrant channel for marketers to connect with consumers on many fronts, providing an important value exchange...

DMARC Email Security Adoption Grows in U.S. Government

Unsubscribe Practices: They’re Good Until They’re Not

Unsubscribing SPAM Is Harder, but Retailer Email Practices Generally Better, Audit Finds

2017 Email Marketing & Unsubscribe Audit

The 2017 Audit found that the vast majority of audited online retailers have embraced unsubscribe best practices, going beyond...

OTA Research Shows Increasing Government Agency Adoption of Practices to Help Curb Email and Website Fraud or Abuse

Reston, VA – The Online Trust Alliance (OTA), an Internet Society initiative, today released analysis that shows top government...

Email Practices & Reports

Identifying best practices to help bolster the integrity of the email marketing channel is one of OTA’s key initiatives....

Transport Layer Security (TLS) for Email

Email is effectively a plaintext communication sent from email clients to receiving email servers or from one server to...

Best Practices: Email Authentication

OTA recognizes the critical role email plays in today’s online ecosystem, and publishes the following recommendations: Deploy email authentication...