Email

2018 Email Marketing & Unsubscribe Audit
Building Trust 28 November 2018

2018 Email Marketing & Unsubscribe Audit

The 2018 Email Marketing & Unsubscribe Audit found that the vast majority of audited online retailers have embraced unsubscribe...

Best Practices: Email Unsubscribe
Building Trust 28 November 2018

Best Practices: Email Unsubscribe

Email is a vibrant channel for marketers to connect with consumers on many fronts, providing an important value exchange...

2017 Email Marketing & Unsubscribe Audit
Building Trust 6 December 2017

2017 Email Marketing & Unsubscribe Audit

The 2017 Audit found that the vast majority of audited online retailers have embraced unsubscribe best practices, going beyond...

OTA Research Shows Increasing Government Agency Adoption of Practices to Help Curb Email and Website Fraud or Abuse
Building Trust 9 November 2017

OTA Research Shows Increasing Government Agency Adoption of Practices to Help Curb Email and Website Fraud or Abuse

Reston, VA – The Online Trust Alliance (OTA), an Internet Society initiative, today released analysis that shows top government...

Transport Layer Security (TLS) for Email
Building Trust 2 October 2017

Transport Layer Security (TLS) for Email

Email is effectively a plaintext communication sent from email clients to receiving email servers or from one server to...

Best Practices: Email Authentication – SPF, DKIM, and DMARC
Building Trust 2 October 2017

Best Practices: Email Authentication – SPF, DKIM, and DMARC

Email security, authentication, and related best practices are the foundation of the Internet Society’s Online Trust Alliance work to...

DMARC
Building Trust 2 October 2017

DMARC

What is DMARC? Domain-based Message Authentication, Reporting & Conformance (DMARC) reduces the threat of deceptive emails. DMARC creates a...

Email Integrity Audit
Building Trust 2 October 2017

Email Integrity Audit

Email security, authentication, and related best practices are the foundation of the Internet Society’s Online Trust Alliance work to...

Email Security Committee
Building Trust 1 October 2017

Email Security Committee

The committee works to promote adoption of email security, sending and authentication best practices for all classes of email...

2014 Email Integrity Audit Charts and Tables
Building Trust 1 October 2017

2014 Email Integrity Audit Charts and Tables

This page shows the Charts and Tables created from the 2014 Email Integrity Audit data. Charts are rounded to remove decimals...

Online Trust Alliance Responds to FTC Feedback Request with Suggested CAN-SPAM Act Modifications
Building Trust 30 August 2017

Online Trust Alliance Responds to FTC Feedback Request with Suggested CAN-SPAM Act Modifications

  Reston, VA – The Online Trust Alliance (OTA), an Internet Society (ISOC) initiative with the mission to enhance...

CAN-SPAM – Looking Ahead & Looking Global
Building Trust 30 August 2017

CAN-SPAM – Looking Ahead & Looking Global

This week OTA / the Internet Society joined nearly 90 individuals and organizations submitting comments in response to the US Federal...