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Building Trust 30 October 2015

Best Practices: Retail Point of Sale Name Acquisition

Email continues to be a rich and vibrant channel to connect with consumers, provide news, and distribute promotional offers – all while building and enhancing loyalty with the retailers that consumers frequent. Retailers have recognized the power of email address collection at time of purchase and are increasingly providing consumers the choice of receiving their receipt, promotional newsletters and coupons via email as they check out.

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