‹ Back
Building Trust 24 September 2014

Online Publishers Push For Trust

Craig Spiezle
By Craig SpiezleFormer Strategic Advisor

As we head towards National Cybersecurity Awareness month, publishers and increasingly businesses are pushing back and blocking data collection by Facebook and others, while others are blocking ads outright. Leading publishers are now calling for the support of “Do Not Track” as they are finding their brands and users are being compromised and marginalized by dominate market players, impacting consumer confidence and trust of online content.

OTA welcomes the view of the Online Publishers Association, (recently re-branded as Digital Content Next), who is arguing Do-Not-Track will benefit the entire industry and digital content can’t thrive without trust. The relationship between publishers, advertisers and consumers like all relationships, is built on trust, yet appears to be heading to a critical juncture, as the number of ways in which these relationships are being strained is accelerating.  Jason Kint, CEO of DCN, recently stated “publishers can no longer stand idle while technologies disrupt and wealth accrues to the companies who benefit from our content while fracturing that trust”  Share you view.

‹ Back

Disclaimer: Viewpoints expressed in this post are those of the author and may or may not reflect official Internet Society positions.

Related articles

Building Trust 21 February 2020

NDSS 2020: The Best in Security Research – For the Good of the Internet

On 23 February, the 27th consecutive Network and Distributed System Security Symposium (NDSS) kicks off in San Diego, CA....

Building Trust 11 February 2020

Every Day Should Be Safer Internet Day

Safer Internet Day is an opportunity for people and organizations around the world to join forces in a series...

Building Trust 28 January 2020

This Data Privacy Day It’s the Little Things That Count

Today we’re celebrating Data Privacy Day, which is all about empowering people and organizations to respect privacy, safeguard data,...

Join the conversation with Internet Society members around the world