Local Content

This online tutorial is designed to help explain our policy brief: Local Content.

As noted in our policy brief “Local Content“:

Local content is a critical component of efforts to bridge the digital divide. In many countries, thanks to the widespread deployment of mobile Internet services, the availability of Internet services far outpaces usage. For example, based on the most recent numbers, 88 percent of the population of Rwanda has access to a 3G signal, but less than 10 percent have subscribed. While affordability of service is clearly an issue, many non-Internet users claim that the Internet is simply not relevant or of interest to them.

Relevance is driven by the availability of local content that provides an incentive to get online. This can include government services, commercial content, as well as content generated by family, friends, neighbors, and other users. It includes content that preserves and helps share local, oral traditions. Note that locally relevant content need not be locally generated, but simply locally in demand based on language and subject. Encouraging the development of local content and local hosting options can help drive growth of the Internet. Legal and regulatory requirements or other mandates to host content locally should be avoided, however.

View this tutorial to learn more about this topic.


This online tutorial is designed to help explain our policy brief: Local Content.

Local Content: Module 1

Creation of and access to relevant local online content in developing countries is an important driver for the adoption and growth of the Internet in those regions. Well-functioning local connectivity, government support of content development and training, and a clear legal regulatory environment are critical for the growth of local content.

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