All OTA Resources

The Internet Society’s Online Trust Alliance (OTA) was a past project to identify and promote security and privacy best practices that build consumer confidence in the Internet.

2015 Email Unsubscribe Audit
Rebuilding Trust 15 December 2015

2015 Email Unsubscribe Audit

OTA’s research and unsub test criteria revealed that 98% (versus only 90% in 2014) of the top e-commerce brands...

Smart and Connected Devices Security & Privacy Checklist
Internet of Things (IoT) 9 December 2015

Smart and Connected Devices Security & Privacy Checklist

Maximizing Security & Privacy of Connected Devices

The Smart Home Checklist
Internet of Things (IoT) 21 November 2015

The Smart Home Checklist

Maximizing security & privacy in your connected home

IoT Trust Framework Overview – Congressional Staff Briefing
Internet of Things (IoT) 19 November 2015

IoT Trust Framework Overview – Congressional Staff Briefing

Working Group Goals: Focus on connected home & wearable technologies. Provide guidance to help reduce vulnerabilities and adopt responsible...

Best Practices: Retail Point of Sale Name Acquisition
Building Trust 30 October 2015

Best Practices: Retail Point of Sale Name Acquisition

Email continues to be a rich and vibrant channel to connect with consumers, provide news, and distribute promotional offers...

IoT Comments to Draft Trust Framework
Internet of Things (IoT) 21 September 2015

IoT Comments to Draft Trust Framework

The following is a summary of public responses to the request for comments (RFC) for the draft IoT Trust Framework....

2016 Presidential Candidates Online Trust Audit
Building Trust 18 September 2015

2016 Presidential Candidates Online Trust Audit

The report evaluates the privacy, security and consumer protection practices of the top presidential candidates’ websites.

IoT Wearables – Deep Dive Into Device Security Practices
Internet of Things (IoT) 16 September 2015

IoT Wearables – Deep Dive Into Device Security Practices

Guest Speaker: Daniel Miessler Director, IOActive Contributing to a more trustworthy internet, helping to protect our data, businesses and...

Best Practices: Security & Privacy for Enterprises
Building Trust 21 January 2015

Best Practices: Security & Privacy for Enterprises

OTA recommends that all organizations implement the following best practices: Enforce effective password management policies Attacks against user credentials,...

2014 Email Unsubscribe Report & Audit
Rebuilding Trust 17 September 2014

2014 Email Unsubscribe Report & Audit

Email is a vibrant channel for marketers to connect with consumers on many fronts providing an important value exchange...

2014 Email Integrity Audit
Building Trust 6 August 2014

2014 Email Integrity Audit

Best Practices to Enhance Trust & Fight Malicious & Deceptive Email

2014 Online Trust Audit and Honor Roll
Rebuilding Trust 17 June 2014

2014 Online Trust Audit and Honor Roll

The 2014 Online Trust Audit includes a composite analysis focusing on three major categories; a company’s data protection, security...