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All OTA Resources

The Online Trust Alliance provides independent research, benchmark reporting, and best practices related to Internet security and privacy to deliver uniquely comprehensive insight and practical recommendations for organizations of all sizes. Flagship reports include the Online Trust Audit & Honor Roll, Cyber Incident & Breach Trends Report, and Email Marketing & Unsubscribe Audit.

Are Organizations Ready for New Privacy Regulations?
Building Trust 16 September 2019

Are Organizations Ready for New Privacy Regulations?

Based on 1,200 privacy statements, many are not prepared for coming regulations.

2018 Cyber Incident & Breach Trends Report
Building Trust 9 July 2019

2018 Cyber Incident & Breach Trends Report

This year’s report includes ransomware, business email compromise (BEC), distributed denial-of-service (DDoS) attacks, connected device vulnerability, and more.

2018 Online Trust Audit and Honor Roll
Building Trust 16 April 2019

2018 Online Trust Audit and Honor Roll

The Online Trust Audit & Honor Roll assesses nearly 1,200 organizations, recognizing excellence in online consumer protection, data security, and responsible privacy...

Best Practices: Infrastructure Security
Improving Technical Security 16 April 2019

Best Practices: Infrastructure Security

Optimize TLS implementation using information gleaned from public tools. This includes eliminating use of insecure ciphers and older, insecure...

Best Practices: Privacy
Privacy 16 April 2019

Best Practices: Privacy

Basic Notice/Disclosure Make sure the privacy statement has a link and is easily discoverable from the home page. Place...

2018 Email Marketing & Unsubscribe Audit
Building Trust 28 November 2018

2018 Email Marketing & Unsubscribe Audit

The 2018 Email Marketing & Unsubscribe Audit found that the vast majority of audited online retailers have embraced unsubscribe...

Best Practices: Email Unsubscribe
Building Trust 28 November 2018

Best Practices: Email Unsubscribe

Email is a vibrant channel for marketers to connect with consumers on many fronts, providing an important value exchange...

Best Practices: Enterprise IoT Security Checklist
Internet of Things (IoT) 17 April 2018

Best Practices: Enterprise IoT Security Checklist

The Internet of Things (IoT) has found its way into all aspects of our lives. In particular, consumer IoT...

2017 Cyber Incident & Breach Trends Report
Building Trust 25 January 2018

2017 Cyber Incident & Breach Trends Report

This year marks the Online Trust Alliance’s tenth annual publication related to cyber incidents and breach readiness. Now an...

Best Practices: Cyber Incident Response Readiness
Security 25 January 2018

Best Practices: Cyber Incident Response Readiness

Complete risk assessments for executive review, operational process and third-party vendors Review security best practices and validate your organization’s...

2017 Email Marketing & Unsubscribe Audit
Building Trust 6 December 2017

2017 Email Marketing & Unsubscribe Audit

The 2017 Audit found that the vast majority of audited online retailers have embraced unsubscribe best practices, going beyond...

Email Practices & Reports
Building Trust 2 October 2017

Email Practices & Reports

Identifying best practices to help bolster the integrity of the email marketing channel is one of OTA’s key initiatives....

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