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Online Trust Alliance (OTA)

On 16 April, we released the 10th Annual Online Trust Audit & Honor Roll, covering more than 1,200 predominantly consumer-facing websites, and found that 70% of the websites we analyzed qualified for the Honor Roll. 

The Internet Society’s Online Trust Alliance (OTA) identifies and promotes security and privacy best practices that build consumer confidence in the Internet. Leading public and private organizations, vendors, researchers, and policymakers contribute to and follow OTA’s guidance to help make online transactions safer and better protect users’ data. OTA Goals:

  • Through independent research and benchmark reporting, educate stakeholders on Internet issues impacting user trust and brand reputation;
  • Drive multistakeholder initiatives to develop and advance best practices to protect users’ security, privacy, and identity;
  • Via working groups and committees,  develop industry leadership and harness the power of collaboration, meaningful self-regulation, and data stewardship;
  • Establish and foster partnerships and collaborative learning opportunities; and
  • Empower users to act in their own privacy and security interests.
Some examples of OTA’s work products include:

Online Trust Audit and Honor Roll

In 2009, OTA launched the Online Trust Audit and Honor Roll, which today is a comprehensive evaluation of a site’s best practices in brand and consumer protection, security, and privacy.

Cyber Incident & Breach Readiness Guide

We promote security standards, responsible privacy practices, and related tools to help organizations protect their data and be prepared for a data loss incident. The Cyber Incident & Breach Trends Report summarizes findings and explores key trends seen for cyber incidents.

Email Marketing & Unsubscribe Audit

OTA’s annual analysis of email marketing and unsubscribe practices provides insights and guidance for enhancing this important connection.

OTA Internet of Things (IoT) Initiative & Trust Framework

The IoT Trust Framework® includes a set of strategic principles necessary to help secure IoT devices and their data when shipped and throughout their entire life-cycle. Through a consensus driven multi-stakeholder process, criteria have been identified for connected home, office and wearable technologies including toys, activity trackers and fitness devices.

Visit our IoT Trust Framework page and download the full version or Framework Overview.

OTA News

Online Trust Audit Finds Better Email Authentication and Encryption; Worse Privacy Statement Scores
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Reports 16 April 2019

Online Trust Audit Finds Better Email Authentication and Encryption; Worse Privacy Statement Scores

Do you know how – or even if – your favorite retailer, or your bank, or your ISP is...

OTA’s Online Trust Audit Scores Consumer-facing U.S. Government Websites Highest in Security and Privacy; Healthcare Comes in Last
Press Releases 16 April 2019

OTA’s Online Trust Audit Scores Consumer-facing U.S. Government Websites Highest in Security and Privacy; Healthcare Comes in Last

Internet Society’s broadest audit yet sees dramatic increases in overall website security driven by improvements in email authentication and...

Privacy First for Security Companies
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Privacy 15 April 2019

Privacy First for Security Companies

Privacy has become a major issue around the world. Hopeful presidential candidates, such as Elizabeth Warren, have proposed privacy...

Webinar: Can Consumers Trust Retailers’ Email? Findings from OTA’s Email Marketing & Unsubscribe Audit
Webinar: Can Consumers Trust Retailers’ Email? Findings from OTA’s Email Marketing & Unsubscribe Audit Thumbnail
Building Trust 13 December 2018

Webinar: Can Consumers Trust Retailers’ Email? Findings from OTA’s Email Marketing & Unsubscribe Audit

Next Tuesday, 18 December, at 2PM ET (1900 UTC), we’ll be holding a webinar to discuss the results of...

New Report: Major Online Retailers Increase Email Marketing Trustworthiness and Follow Unsubscribe Best Practices
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Reports 28 November 2018

New Report: Major Online Retailers Increase Email Marketing Trustworthiness and Follow Unsubscribe Best Practices

Today, the Internet Society’s Online Trust Alliance released its fifth annual Email Marketing & Unsubscribe Audit. OTA researchers analyzed...

OTA Audit: Retailers Achieve Record Email Trustworthiness Leading into Holiday Shopping Season
Press Releases 28 November 2018

OTA Audit: Retailers Achieve Record Email Trustworthiness Leading into Holiday Shopping Season

200 largest online retailers are taking consumer email protection and convenience seriously, according to analysis by the Internet Society’s...

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OTA maintains an independent website at https://otalliance.org/.