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Online Trust Alliance (OTA)

The Internet Society’s Online Trust Alliance (OTA) identifies and promotes security and privacy best practices that build consumer confidence in the Internet. Leading public and private organizations, vendors, researchers, and policymakers contribute to and follow OTA’s guidance to help make online transactions safer and better protect users’ data.

OTA Goals:

  • Through independent research and benchmark reporting, educate stakeholders on Internet issues impacting user trust and brand reputation;
  • Drive multistakeholder initiatives to develop and advance best practices to protect users’ security, privacy, and identity;
  • Via working groups and committees,  develop industry leadership and harness the power of collaboration, meaningful self-regulation, and data stewardship;
  • Establish and foster partnerships and collaborative learning opportunities; and
  • Empower users to act in their own privacy and security interests.
Some examples of OTA’s work products include:

Online Trust Audit and Honor Roll

In 2009, OTA launched the Online Trust Audit and Honor Roll, which today is a comprehensive evaluation of a site’s best practices in brand and consumer protection, security, and privacy.

Cyber Incident & Breach Readiness Guide

We promote security standards, responsible privacy practices, and related tools to help organizations protect their data and be prepared for a data loss incident. The Cyber Incident & Breach Trends Report summarizes findings and explores key trends seen for cyber incidents.

Email Marketing & Unsubscribe Audit

OTA’s annual analysis of email marketing and unsubscribe practices provides insights and guidance for enhancing this important connection.

OTA Internet of Things (IoT) Initiative & Trust Framework

The IoT Trust Framework® includes a set of strategic principles necessary to help secure IoT devices and their data when shipped and throughout their entire life-cycle. Through a consensus driven multi-stakeholder process, criteria have been identified for connected home, office and wearable technologies including toys, activity trackers and fitness devices.

Visit our IoT Trust Framework page and download the full version or Framework Overview.

OTA News

Webinar: Can Consumers Trust Retailers’ Email? Findings from OTA’s Email Marketing & Unsubscribe Audit
Webinar: Can Consumers Trust Retailers’ Email? Findings from OTA’s Email Marketing & Unsubscribe Audit Thumbnail
Trust 13 December 2018

Webinar: Can Consumers Trust Retailers’ Email? Findings from OTA’s Email Marketing & Unsubscribe Audit

Next Tuesday, 18 December, at 2PM ET (1900 UTC), we’ll be holding a webinar to discuss the results of...

New Report: Major Online Retailers Increase Email Marketing Trustworthiness and Follow Unsubscribe Best Practices
New Report: Major Online Retailers Increase Email Marketing Trustworthiness and Follow Unsubscribe Best Practices Thumbnail
Reports 28 November 2018

New Report: Major Online Retailers Increase Email Marketing Trustworthiness and Follow Unsubscribe Best Practices

Today, the Internet Society’s Online Trust Alliance released its fifth annual Email Marketing & Unsubscribe Audit. OTA researchers analyzed...

OTA Audit: Retailers Achieve Record Email Trustworthiness Leading into Holiday Shopping Season
Press Releases 28 November 2018

OTA Audit: Retailers Achieve Record Email Trustworthiness Leading into Holiday Shopping Season

200 largest online retailers are taking consumer email protection and convenience seriously, according to analysis by the Internet Society’s...

Cybersecurity, Data Protection, and IoT Events in November & December
Cybersecurity, Data Protection, and IoT Events in November & December Thumbnail
Events 26 November 2018

Cybersecurity, Data Protection, and IoT Events in November & December

The end of the year has been very busy, with Internet Society staff members speaking at many events on...

National Cybersecurity Awareness Month = International IoT Security and Privacy Month
National Cybersecurity Awareness Month = International IoT Security and Privacy Month Thumbnail
Internet of Things (IoT) 4 October 2018

National Cybersecurity Awareness Month = International IoT Security and Privacy Month

October is National Cybersecurity Awareness Month, and as part of our work with the Online Trust Alliance and our...

Announcing the Online Trust Audit & Honor Roll Methodology for 2018
Announcing the Online Trust Audit & Honor Roll Methodology for 2018 Thumbnail
Trust 23 August 2018

Announcing the Online Trust Audit & Honor Roll Methodology for 2018

The Online Trust Alliance (OTA) is an Internet Society initiative that aims to enhance online trust, user empowerment, and...

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OTA maintains an independent website at https://otalliance.org/.