The Internet Society’s Online Trust Alliance (OTA) was a past project to identify and promote security and privacy best practices that build consumer confidence in the Internet. Leading public and private organizations, vendors, researchers, and policymakers contributed to and followed OTA’s guidance to help make online transactions safer and better protect users’ data. OTA Goals were:
- Through independent research and benchmark reporting, educate stakeholders on Internet issues impacting user trust and brand reputation;
- Drive multistakeholder initiatives to develop and advance best practices to protect users’ security, privacy, and identity;
- Via working groups and committees, develop industry leadership and harness the power of collaboration, meaningful self-regulation, and data stewardship;
- Establish and foster partnerships and collaborative learning opportunities; and
- Empower users to act in their own privacy and security interests.
