‹ Back
Building Trust 1 October 2017

2017 Online Trust Audit “Top of Class”

Top 50 Scoring Consumer-Facing Sites

Sector Site Sector


C  Airbnb C, O  Identity Guard
R, O  American Greetings C  Indeed
C  Blogger C  Instagram
C C, O  LifeLock
C  Box C,O  LinkedIn
R  BuildDirect Technologies R  LivingSocial
G  Census Bureau C  Meetup
R  Chewy Inc. I, O  Microsoft Azure
R  Costco I, O  Microsoft
G  Health & Human Services ( N, O  MSN
I  Digital Ocean C, O  OneDrive
C  Dropbox C  Pinterest
R Etsy C, O  Publishers Clearing House
G  Federal Communications Comm. (FCC) C, N  Reddit
G  Federal Deposit Insurance Corp. (FDIC) C  Snapchat
R  Fitbit C  Spotify
C  Foursquare I  Squarespace
R, O  GAP Inc. R  The RealReal
C  Glassdoor C, O  Twitter
C  Google Docs G  U.S. Dept. of Education     
I  Google Gmail G  U.S. Postal Service
N  Google News R  Under Armour
C  Google PLay C  UpWork
I  Google Sites C  YouTube
C  iCloud C  Zynga

Sector Codes: C – Consumer Services, B – Banks, G – Government, I – ISP/Hosters, N – News/Media, O – OTA / Internet Society Member, R – Retailers. As noted brands (sites) can be in multiple segments.

Note the Top 50 reflects the top 50 consumer facing sites and does not include OTA members. Expanding the ranking to all sites in the Audit, the following additional OTA members would be in the top 50: Constant Contact, DigiCert, Distil Networks, Intelius, Kromtech Alliance Corp., MacKeeper, Malwarebytes, Marketo, People Connect, Symantec, ValiMail, Verisign and ZEDO. The addition of OTA members shifts the achievement in the Top 50 by sector would include; OTA members tied with Consumer Services at 40% of the overall 50 sites. Internet Retailers and ISPs/Hosters score at 12% each, and Gov and News/Media at 6%.

‹ Back

Related articles

State of DNSSEC Deployment 2016
State of DNSSEC Deployment 2016
Domain Name System (DNS)31 December 2016

State of DNSSEC Deployment 2016

This report provides a snapshot of the state of deployment of DNSSEC as of the end of 2016. Please download the...

2018 Online Trust Audit and Honor Roll
Building Trust16 April 2019

2018 Online Trust Audit and Honor Roll

The Online Trust Audit & Honor Roll assesses nearly 1,200 organizations, recognizing excellence in online consumer protection, data security, and responsible privacy practices....

2016 Online Trust Audit and Honor Roll
Building Trust14 June 2016

2016 Online Trust Audit and Honor Roll

The primary goal of the Audit and report is to help drive the adoption of best practices and provide prescriptive...

Join the conversation with Internet Society members around the world