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Can Consumers Trust Retailers’ Email?

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Findings from OTA's Email Marketing & Unsubscribe Audit

Can consumers trust the email they receive and that retailers will honor their choices? Join us as we review findings from the 5th annual Email Marketing & Unsubscribe Audit, which reviews email practices of the top 200 US retailers.

The presenters will be Jeff Wilbur, Technical Director of the Online Trust Alliance initiative at the Internet Society, Kevin Gallant of Yes Lifecycle Marketing and Sam Silberman of Endurance/Constant Contact.

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Time

14:00 UTC-5

Tuesday 18 December 2018

Location

Online

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New Report: Major Online Retailers Increase Email Marketing Trustworthiness and Follow Unsubscribe Best Practices
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Reports 28 November 2018

New Report: Major Online Retailers Increase Email Marketing Trustworthiness and Follow Unsubscribe Best Practices

Today, the Internet Society’s Online Trust Alliance released its fifth annual Email Marketing & Unsubscribe Audit. OTA researchers analyzed the...

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