marketing

2018 Email Marketing & Unsubscribe Audit

The 2018 Email Marketing & Unsubscribe Audit found that the vast majority of audited online retailers have embraced unsubscribe...

Best Practices: Email Unsubscribe

Email is a vibrant channel for marketers to connect with consumers on many fronts, providing an important value exchange...

2017 Email Marketing & Unsubscribe Audit

The 2017 Audit found that the vast majority of audited online retailers have embraced unsubscribe best practices, going beyond...

Email marketers call for stricter FTC rules on spam

Whitelisting Ads Vs. Scorched Earth: What’s The Best Approach?

By some accounts, there are more than 200 variants of ad-blocking solutions, many of which utilize whitelisting that allows...

2016 Email Marketing & Unsubscribe Audit

The 2016 Audit found that the vast majority of top online retailers have embraced unsubscribe best practices that go...

A Vision for Trustworthy Advertising

Online advertising is an economic engine that fuels a wide range of services and sites society depends on. In...

Best Practices: Retail Point of Sale Name Acquisition

Email continues to be a rich and vibrant channel to connect with consumers, provide news, and distribute promotional offers...

2014 Email Unsubscribe Report & Audit

Email is a vibrant channel for marketers to connect with consumers on many fronts providing an important value exchange...