OTA Email Unsubscribe - Internet Society

2018 Email Marketing & Unsubscribe Audit

Supporting a Secure and Trustworthy Internet 28 November 2018

The 2018 Email Marketing & Unsubscribe Audit found that the vast majority of audited online retailers have embraced unsubscribe...

Best Practices: Email Unsubscribe

Supporting a Secure and Trustworthy Internet 28 November 2018

Email is a vibrant channel for marketers to connect with consumers on many fronts, providing an important value exchange...

2017 Email Marketing & Unsubscribe Audit

Building Trust 6 December 2017

The 2017 Audit found that the vast majority of audited online retailers have embraced unsubscribe best practices, going beyond...

Building Trust 7 November 2016

Author: Jeff Wilbur This summer the email marketing industry suffered a setback due to “list bomb” attacks in which...

Building Trust 2 November 2016

Bellevue, Wash. – Today global non-profit think tank the Online Trust Alliance (OTA) released its 2016 Email Marketing...

2016 Email Marketing & Unsubscribe Audit

Building Trust 2 November 2016

The 2016 Audit found that the vast majority of top online retailers have embraced unsubscribe best practices that go...

2015 Email Unsubscribe Audit

Supporting a Secure and Trustworthy Internet 15 December 2015

OTA’s research and unsub test criteria revealed that 98% (versus only 90% in 2014) of the top e-commerce brands...

2014 Email Unsubscribe Report & Audit

Supporting a Secure and Trustworthy Internet 17 September 2014

Email is a vibrant channel for marketers to connect with consumers on many fronts providing an important value exchange...

Unsubscribe Best Practices – Moving To Stewardship

Building Trust 15 September 2014

Industry Leaders Join OTA In Support of User Centric Email Unsubscribe Best Practices Businesses, industry and trade industry...