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OTA Email Unsubscribe

Retailers Make Big Strides In Offering Clear Unsubscribe Links
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Internet of Things (IoT) 3 December 2018

Retailers Make Big Strides In Offering Clear Unsubscribe Links

The Good Guys: Retailers Improve Their Email Unsubscribe Practices, Study Finds
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Internet of Things (IoT) 28 November 2018

The Good Guys: Retailers Improve Their Email Unsubscribe Practices, Study Finds

2018 Email Marketing & Unsubscribe Audit
Building Trust 28 November 2018

2018 Email Marketing & Unsubscribe Audit

The 2018 Email Marketing & Unsubscribe Audit found that the vast majority of audited online retailers have embraced unsubscribe...

Best Practices: Email Unsubscribe
Building Trust 28 November 2018

Best Practices: Email Unsubscribe

Email is a vibrant channel for marketers to connect with consumers on many fronts, providing an important value exchange...

Unsubscribe Practices: They’re Good Until They’re Not
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Internet of Things (IoT) 6 December 2017

Unsubscribe Practices: They’re Good Until They’re Not

2017 Email Marketing & Unsubscribe Audit
Building Trust 6 December 2017

2017 Email Marketing & Unsubscribe Audit

The 2017 Audit found that the vast majority of audited online retailers have embraced unsubscribe best practices, going beyond...

Blog posts for Jeff Wilbur
Building Trust 1 October 2017

Blog posts for Jeff Wilbur

Nest Alert: Protection From Pwned* Passwords Author: Jeff Wilbur, May 10, 2018 A colleague just received an “Urgent Security Alert...

Don’t Be a Tool – Verifying Subscriptions and Honoring Unsubscribes
Building Trust 7 November 2016

Don’t Be a Tool – Verifying Subscriptions and Honoring Unsubscribes

Author: Jeff Wilbur This summer the email marketing industry suffered a setback due to “list bomb” attacks in which...

OTA Finds Retailers Honoring Email Unsubscribe Requests Faster than Ever
Building Trust 2 November 2016

OTA Finds Retailers Honoring Email Unsubscribe Requests Faster than Ever

  Bellevue, Wash.  – Today global non-profit think tank the Online Trust Alliance (OTA) released its 2016 Email Marketing...

2016 Email Marketing & Unsubscribe Audit
Building Trust 2 November 2016

2016 Email Marketing & Unsubscribe Audit

The 2016 Audit found that the vast majority of top online retailers have embraced unsubscribe best practices that go...

2015 Email Unsubscribe Audit
Building Trust 15 December 2015

2015 Email Unsubscribe Audit

OTA’s research and unsub test criteria revealed that 98% (versus only 90% in 2014) of the top e-commerce brands...

2014 Email Unsubscribe Report & Audit
Building Trust 17 September 2014

2014 Email Unsubscribe Report & Audit

Email is a vibrant channel for marketers to connect with consumers on many fronts providing an important value exchange...

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