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New research from Consumers International and the Internet Society

The Trust Opportunity: Exploring Consumer Attitudes to the Internet of Things
- Infographics -

Consumers think smart devices are "creepy" - across markets

Infographic showing global survey results

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Australian consumers think smart devices are "creepy"

Infographic showing survey results in Australia

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Canadian consumers think smart devices are "creepy"

Infographic showing survey results in Canada

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Japanese consumers think smart devices are "creepy"

Infographic showing survey results in Japan

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UK consumers think smart devices are "creepy"

Infographic showing survey results in UK

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US consumers think smart devices are "creepy"

Infographic showing survey results in USA

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About the research

This new research explored consumer perceptions and attitudes towards trust, security and the privacy of consumer IoT devices.

The survey of consumers in Australia, Canada, France, Japan, UK and the US aimed to find out what matters most to consumers when buying connected devices, and who is responsible for better privacy and security.

A high number of consumers think that privacy and security standards should be assured by regulators (88%), followed by manufacturers (81%) and championed by retailers (80%).

  • 75% of people distrust the way data is shared
  • 63% of people find connected devices ‘creepy’
  • 50% of people know how to disable data collection
  • 28% of people who do not own a smart device, will not buy one due to security concerns

Infographics in different languages

Spanish - across markets

Infographic showing global survey results in Spanish

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French - France

Infographic showing global survey results in French

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