To embed this image on your own site, please use this code:
New research from Consumers International and the Internet Society
The Trust Opportunity: Exploring Consumer Attitudes to the Internet of Things
- Infographics -
Consumers think smart devices are "creepy" - across markets
Australian consumers think smart devices are "creepy"
To embed this image on your own site, please use this code:
Canadian consumers think smart devices are "creepy"
To embed this image on your own site, please use this code:
Japanese consumers think smart devices are "creepy"
To embed this image on your own site, please use this code:
UK consumers think smart devices are "creepy"
To embed this image on your own site, please use this code:
US consumers think smart devices are "creepy"
To embed this image on your own site, please use this code:
About the research
This new research explored consumer perceptions and attitudes towards trust, security and the privacy of consumer IoT devices.
The survey of consumers in Australia, Canada, France, Japan, UK and the US aimed to find out what matters most to consumers when buying connected devices, and who is responsible for better privacy and security.
A high number of consumers think that privacy and security standards should be assured by regulators (88%), followed by manufacturers (81%) and championed by retailers (80%).
- 75% of people distrust the way data is shared
- 63% of people find connected devices ‘creepy’
- 50% of people know how to disable data collection
- 28% of people who do not own a smart device, will not buy one due to security concerns
Infographics in different languages
Spanish - across markets
Share this image
To embed this image on your own site, please use this code:
French - France
Share this image
To embed this image on your own site, please use this code: