Insights into Consumer Opinion about IoT Device Security and Privacy

In early 2019, on behalf of the Internet Society and Consumers International, market researchers Ipsos asked consumers in six countries – Australia, Canada, France, Japan, UK and USA – to share their views on what matters most to them when buying connected devices, and who is responsible for better privacy and security.

The findings, published in May 2019, show that connected devices are everywhere – but concerns about privacy and security remain. And security concerns are serious enough to deter almost a third (28%) of people who do not own smart devices from buying one.

• The findings reveal potential for manufacturers and retailers of connected devices to use high levels of privacy and security as a way to stand out from the crowd and build trust with current and future customers, while at the same time create a more secure consumer IoT environment.

Download your free copy of The Trust Opportunity: Exploring Consumer attitudes to the Internet of Things and discover a wealth of insights that can help you build trust in connected devices among consumers and potentially generate a competitive advantage.