An international executive with experience in business development, consultancy management and commercial strategy and digital transformation, Heba is currently Director of Strategic Planning, Assessment and Business Development of Learning Technologies at the American University in Cairo.
Heba has an impressive protfolio of previous roles. These include Head of Carrier Services & Global Account Management at Vodafone Egypt in 2013, where she created the Carrier Services department, which handles new global partnerships for selling new technology data services. In 2009, she was General Manager for International Commercials Affairs at Telecom Egypt, where she has established the international commercial department for all global cables crossing Egypt.
In 2006 Heba headed the Business & Partnerships Operations Management at TE Data, where she managed professional consultancy projects for telecoms of neighboring countries, including YemenNET and PalTel. And in 1998, she worked for ExpoLink, the USAID export promotion project, as IT and Software Portfolio manager. Here she took part in the Egypt IT Strategy plan that was handed to the Egyptian government and resulted in the foundation of the Ministry of Communications and Information Technology (MCIT) in 1999.
Heba is the single point of contact for TEData's global agreements, with international telecom companies such as Verizon Business, AT&T, Telecom Italia Sparkle, PCCW and TATA. She also helped to develod the feasibility study and induction of TEData's first subsidiary in Jordan.
An active member of the Internet Society, Heba has been Vice Chairman of the Egypt Chapter for the past four years, during which time she has led the rejuvenation of the chapter’s activities among Egyptian IT professionals.
She has a PhD in management information system from the School of Science and Technology and Computer Science at Middlesex University in the UK, and is a certified member of the International Advertising Association (IAA).
