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Building Trust 13 July 2016

Privacy Policy – Long Form

Updated July 13, 2016  (See Archived Privacy Policy)                

Privacy Policy – Short Form                 

Politica De Privacida

Online Trust Alliance, (OTA) is committed to protecting your privacy.  By accessing the Site, you are consenting to the information collection and use practices described in this privacy policy. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. 

Note on or about October 1, 2017, OTA will legally be part of the Internet Society.  Please visit the Internet Society’s Privacy Statement for additional information on their privacy practices and policies as their data sharing and use practices with third parties are broader than those historically advocated by OTA.  ISOC will be updating their Privacy Statement to align to OTA’s as well as to comply with the forthcoming GDPR requirements.  If you have any questions or wish to have your data removed, please email

Collecting Your Personal Information
We will ask you when we need information that personally identifies you (personal information) or allows us to contact you to provide a service or carry out a transaction that you have requested such as requesting information about OTA, downloading white papers, subscribing to e-mail newsletters, joining OTA, signing up for an event, or training. The personal information we collect may include your name, title, company or organization name, work e-mail, work phone, work or home address, information about your job function, information about your company, and credit card information.

When you register for an event on our Site, you are asked for your name, email address and billing information (such as credit card number and expiration date).  Although the event registration page has the same look and feel as, you may actually be submitting registration information to our third party service provider who then shares the information back with in order to fulfill your event registration request.  Please note that our privacy policy does apply and that our service provider must treat your personal information in accordance with our privacy statement.   Your security is important to our third party service provider.  When you enter sensitive information (such as credit card number) on the event registration form, they encrypt that information using secure socket layer technology (SSL).

The Site may collect certain anonymous information about your visit, such as the name of the Internet service provider and the Internet Protocol (IP) address through which you access the Internet; the date and time you access the Site; pages that you access while at the Site, and the Internet address of the website from which you linked directly to our Site. We may combine this automatically collected log information with other information we collect about you. This information is used to help improve the Site, analyze trends, and administer the Site.

Use of Your Personal Information
The personal information collected through our offline forms will be used to operate the Site and to provide the service(s) or carry out the transaction(s) you have requested or authorized.

In support of these uses, OTA may use personal information to provide you with more effective customer service, to improve the Site, and any related OTA products or services.  We may use your personal information to provide you with important information about the product or service that you are using, including critical updates and notifications. OTA occasionally hires other companies, consultants, and contractors to provide limited services on our behalf, such as website hosting, packaging, public relations, mailing, answering customer questions about products and services, and sending information about our products, special offers, and other new services. We will only provide those companies the personal information they need to deliver the service. They are required to maintain the confidentiality of the information and are prohibited from using that information for any other purpose.  We do not sell or share any personal information to third parties. OTA may disclose personal information if required to do so by law or in the good faith belief that such action is necessary to (a) conform to the edicts of the law or comply with legal process served on OTA or the Site; (b) protect and defend the rights or property of OTA, (c) act in urgent circumstances to protect the personal safety of OTA employees or agents, users of OTA products or services, or members of the public, or (d) If OTA is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website, of any change in ownership, uses of your personal information, and choices you may have regarding your personal information.

Data Retention
We will retain your information for as long as your account is active or as needed to provide you services.  If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at  We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Control of Your Personal Information
OTA respects enhanced user privacy controls. We support the development and implementation of a standard “Do Not Track” (DNT) browser feature, which has been designed to provide users control over the collection, sharing and use of information by third parties regarding their web-browsing activities. OTA respects a user’s DNT setting and will not share any information with third parties with the exception of providing services on our behalf as outlined in this policy and for security and fraud detection services. Except as otherwise described in this statement, personal information you provide on the Site will not be shared outside of OTA without your permission. To the extent we are legally permitted to do so, we will take reasonable steps to notify you in the event that we are required to provide your personal information to third parties as part of legal process.

Security of Your Personal Information
OTA is committed to protecting the security of your personal information. We use generally accepted standards of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information you provide on computer servers with limited access that are located in controlled facilities. Additionally, we use Secure Socket Layer (SSL) protocol on our Site to ensure further safety of the information being transmitted while logged into your Membership account. No method of transmission over the Internet, or method of electronic storage, is 100% secure.  Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Site, please contact us at

Cookies and Other Tracking Technologies
We may use both session ID and persistent cookies.  We use session cookies to make it easier for you to navigate our Site.  A session ID cookie expires when you close your browser.  A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. Persistent cookies enable us to track and target the interests of our users to enhance the experience on our Site including access to our member’s only area.   We do not link the information we store in cookies to any personally identifiable information you submit while on our Site.

Our partners and service providers may utilize session ID cookies to make it easier for you to navigate our Site, in order for you to register for events, pay membership dues, etc. We and our service providers may use tracking technologies such as cookies, beacons, tags, scripts or similar technologies, to analyze trends, administer the Site, track users’ movements around the Site, and gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies from these companies on an individual or aggregated basis.

Links to Third Party Sites 
Our Site includes links to other sites and resources whose privacy practices may differ from those of OTA. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any site you visit.

Social Media  
Our Site includes social media features and widgets, such as the Facebook Like button, Share This button, or interactive mini-programs that run on our Site. These features and widgets may collect your IP address, which webpage you are visiting on our Site, and may set a cookie to enable the feature and widget to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing it.

Our Site offers publicly accessible blogs. You should be aware that any information you provide in this area may be read, collected, and used by others who access them. To request removal of your personal information from our blog, contact us at  In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Changes to This Privacy Policy
We may occasionally update this privacy policy. When we do, we will also revise the “last updated” date at the top of the privacy policy. For material changes to this privacy policy, we will notify you either by placing a prominent notice on the home page of our Site or by directly sending you a notification prior to the changes taking effect. We encourage you to periodically review this privacy policy to stay informed about how we are helping to protect the personal information we collect. Your continued use of the service constitutes your agreement to this privacy policy and any updates.

Contact Information & Access Your Information
You can review, edit, and delete/ deactivate the personal information and any contact preferences provided at the Site by sending an e-mail to or in writing to Online Trust Alliance. We will respond to your request within a reasonable timeframe. OTA welcomes your comments regarding this privacy policy. If you believe that OTA has not adhered to this privacy policy, please contact us by e-mail or via postal mail at the address provided below, and we will use commercially reasonable efforts to promptly determine and remedy the problem.

Online Trust Alliance (OTA)
c/o The Internet Society
1775 Wiehle Avenue
Suite 201
Reston, VA 20190-5108 U.S.A

If you no longer wish to receive our newsletter communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication, by emailing us at admin or you may contact us at our address above or by phone at +1-703-439-2120. 

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