The Online Trust Alliance provides independent research and benchmark reporting on Internet security and privacy, delivering uniquely comprehensive insight and practical recommendations for organizations of all sizes.

Note: The Online Trust Alliance (OTA) is no longer an active project. The publications are preserved for historical purposes but is no longer being updated.


Online Trust Audit and Honor Roll

OTA tracked the progress and adoption of best practices, while highlighting early adopters and “North Stars”. In 2009, OTA launched the Online Trust Audit and Honor Roll, which is a comprehensive evaluation of a site’s best practices in brand and consumer protection, security, and privacy. Through a composite weighted scoring including over two dozen data points, sites that achieve a score of 80% or greater are named to the Honor Roll. 

Cyber Incident & Breach Trends Report

OTA promoted security standards, responsible privacy practices, and related tools to help organizations protect their data and protect users. Our work helped organizations of all sizes in both the public and private sector to better understand the issues and solutions that can enhance their data protection practices and enable them to develop readiness plans in the event they incur a data loss incident.

Email Marketing & Security

OTA recognized the critical role email plays in commerce and society. OTA drove multi-stakeholder efforts to identify and advance best practices to help bolster the integrity of the email marketing channel. OTA published a set of recommendations that include the adoption of standards-based email authentication technologies, benchmark reports, unsubscribe audits, and related best practices to curb email abuse, while enhancing the security, privacy, and integrity of email. 

Special Reports