The Online Trust Alliance provides independent research and benchmark reporting on Internet security and privacy, delivering uniquely comprehensive insight and practical recommendations for organizations of all sizes.

Featured Report

Online Trust Audit – 2020 U.S. Presidential Campaigns

In this report, we analyze findings in three main categories (privacy, site security, and consumer protection)  and dive into areas of success and failure amongst 23 presidential campaigns active as of 7 October 2019.

In December 2019, we published the Supplement to this report that includes the updated results: out of 20 campaigns, 10 made the Honor Roll while 10 had a failure in one or more areas, creating a 50/50 split.


Online Trust Audit and Honor Roll

OTA works to track the progress and adoption of best practices, while highlighting early adopters and “North Stars”. In 2009, OTA launched the Online Trust Audit and Honor Roll, which today is a comprehensive evaluation of a site’s best practices in brand and consumer protection, security, and privacy. Through a composite weighted scoring including over two dozen data points, sites that achieve a score of 80% or greater are named to the Honor Roll.

Cyber Incident & Breach Trends Report

OTA promotes security standards, responsible privacy practices, and related tools to help organizations protect their data and protect users. Our work helps organizations of all sizes in both the public and private sector to better understand the issues and solutions that can enhance their data protection practices and enable them to develop readiness plans in the event they incur a data loss incident.

Email Marketing & Security

OTA recognizes the critical role email plays in commerce and society. OTA continues to drive multi-stakeholder efforts to identify and advance best practices to help bolster the integrity of the email marketing channel. OTA publishes a set of recommendations that include the adoption of standards-based email authentication technologies, benchmark reports, unsubscribe audits, and related best practices to curb email abuse, while enhancing the security, privacy, and integrity of email.

Special Reports