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We have three types of background each with its own clear purpose and use. They deliver variety across different communications.

Core backgrounds are used to promote Internet Society in communications and support key messaging. We have three colour variations; ground blue/green and neutral green.

We use size and layout to make varied, engaging communications.

Vibrant backgrounds are used sparingly to give communications personality, vibrancy and impact.

Ground colours

Accent colours

We use size and layout to make varied, engaging communications.

Calm backgrounds add detail and depth as a recessive base for content heavy communications.

Depth colours

Neutral colours


The neutral white background is ideal for low-fidelity use.

When using the backgrounds, there are a number of considerations. Below, we have outlined a few key uses that should be avoided.

Do not recolour or mix backgrounds

Do not recolour backgrounds

Do not combine backgrounds

Do not overlay on photography

Please contact if you are unsure about any of the usage principles.