Founded by pioneers of the early Internet, we drive technologies that keep it open and safe. We promote policies that empower people to enable universal access for all. We stand for a better Internet.
Welcome to our online identity centre.
Here you’ll find everything you need to know
about our new identity and how to use it.
Our logo represents our global, connected community. It is designed for maximum standout and should always be used above 5mm or 35px.
Our colour palette is informed by the world that surrounds our community. It builds on our heritage of blue, with an extended range of supporting colours.
Our font is friendly and inviting. It is freely available and open for everyone to use.
The nodes from our logo represent the people within our society, we use them to create patterns that can act as backgrounds for communications.
The DNA of our identity is used to inspire and inform illustration, iconography, data visualization, and form.
- Park scene image
- Man sitting on a bench – image
Our photography is distinct and authentic. It is harmonized across all communications with a light, bright and optimistic colour balance.
We're always candid and engaging.
We're always concise and resolute.
We're always definitive and passionate.
Tone of voice brings to life our identity in how we speak and write.