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KASBUY: Promoting Moroccan Women Participation in Digital Economy

Morocco Chapter

Our proposition is the project KASBUY, a web platform to help limited-recipe cooperatives to overcome marketing difficulties in advertising their products and reach out to clients. KASBUY is an e-commerce platform and will allow any registered cooperative to have its own online space from which it will sell its products and manage its business and inventory management activities. The project will encourage the best use of the Internet for sustainable development of local communities and includes opportunities from which women and their families will benefit. With the promotion and preservation of Moroccan artisanal heritage and the use of a universal and accessible web showroom, we aim to improve the maximum employment for women and families, particularly in rural areas.

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