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Kristi Mason

Kristi Mason

Senior Director, Brand Communications

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Biography

Kristi joined the Internet Society in March of 2019 as the Senior Director of Brand Communications. In this role Kristi is responsible for corporate messaging and positioning, visual identity and brand continuity across paid, earned, owned channels, and campaign development. Marketing communications is Kristi’s passion and career of choice with over 15+ years’ experience, having worked on both the agency side and customer side of the desk in B2B and B2C industries.

Before joining the Internet Society, Kristi led U.S. communications for Sigfox, the global 0G IoT network, where she was responsible for regional expansion of the company through public relations, field events, digital, and thought leadership. Besides leading regional communication strategy and execution, she also brought the company online with www.sigfox.us. Prior to that Kristi led the team responsible for brand and content at Dyn, later acquired by Oracle. While there Kristi led the creation and the operationalization of the company’s first buyer persona project. She was responsible for the strategy and execution of corporate content across all stages of the buyer’s journey. Kristi started her career at Dyn in 2012 with a corporate brand and messaging refresh project, responsible for business development, digital, social, creative, field marketing and public relations. Prior to her tenure in B2B tech, Kristi spent 9 years at a boutique agency specializing in integrated experiential marketing programs for Fortune 500 and Global 2k B2C brands. Under her supervision, Kristi earned the agency over 55 awards in 3 years including the “Most Creative Experiential Agency” by Chief Marketer Magazine in 2008.

Kristi earned her Bachelor degree in communications from Notre Dame College. Kristi and her youngest daughter are teaching themselves American Sign Language.

Kristi is based outside Boston where she serves as an Ambassador for the Head and Neck Cancer Alliance.

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