This is where we start, the concept that drives everything we do – it's at the core of what many folks would call the Internet Society brand.

To be clear, our brand isn’t our logo, our mission, or even our name. It’s how people feel about us when they hear our name, talk about us when we’re not there, and the reason people turn us as leading advisors in global policy, experts in education programmes, and look to us as an organization that can help inspire positive change in communities, towns and countries all over the world.