Edmon Chung, Vice-Chair of ISOC HK, presented about Online Brand and Presence Development: New Top Level Domains (TLD), Internationalized Domain Names (IDN) & Search Engine Optimization (SEO) on July 6th.

 

His talk covered the development of domain name usage, especially the utilization of strategic portfolio of domains, and brand and presence development online, especially how it relates to Search Engine Optimization ("SEO") and Search Engine Marketing ("SEM"). He shared how it can impact of the imminent introduction of new TLDs and the potential of internationalized domain names ("IDNs"), and how the Asian market may significantly be changed in the future as it catches up with the US and European domain industry. 

 

For more information, please visit the website of the Internet Society's Hong Kong Chapter.